01 · Eight-slide story
What’s Inside Matters
An ingredient-led carousel explaining the formula through Vitamin C, aloe vera, avocado extract, tea tree oil, beta-carotene, and glycerin.
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Independent campaign concept
A social campaign created for Wipes Well
A complete visual direction built around the brand’s makeup remover wipes—combining cinematic product storytelling, educational carousels, ingredient imagery, and portable everyday use.
Created independently and presented for consideration.
Campaign study 01Product hero
Campaign system
A cohesive content system, not a collection of isolated posts
This concept explores how Wipes Well could communicate product performance, ingredients, portability, and end-of-day ritual through a consistent premium visual language.
01
Cinematic reels
Tactile short-form stories designed for Reels, paid social, and product pages.
02
Instagram carousels
Educational content that remains visual, varied, and easy to understand.
03
Product imagery
Hero shots, human interaction, ingredient compositions, and portability scenes.
04
Social presentation
Feed-ready examples showing how the campaign could live on Instagram.
Featured reel
Cinematic product storytelling
Two concise films give the campaign motion: one centered on the end-of-day ritual, the other on portable everyday use.
Film 01
Remove the Day
A short-form product story moving from the residue of the day into a clean, calm product reveal. Built around tactile macro details, controlled motion, and a warm cream-and-burgundy visual language.
- 8–10 seconds
- Vertical 9:16
- Reels, paid social, landing pages
Film 02
Ready When You Are
A portability-led reel positioning individually wrapped wipes as an elegant everyday essential.
Carousel direction
Educational content without losing visual impact
The carousel system explains the product through packaging, wipes, ingredients, textures, and proof-of-performance imagery rather than repeating the same product shot on every slide.
02 · Six-slide story
Before–After Transformation
A makeup-removal story built around cosmetic swatches, wipe interaction, visible transfer, and a clear product conclusion—without relying on repeated face imagery.
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Still imagery
A flexible image library for ongoing social use
The campaign includes multiple visual directions that can function as standalone posts, campaign groups, paid advertisements, or supporting website imagery.
01
Carry anywhere
Handbag, pocket, travel, and individually wrapped convenience.
02
Ingredient story
Aloe vera, fruit-based Vitamin C, avocado, hydration, and botanical compositions.
03
Product interaction
Hands, opening moments, wipe extraction, and tangible package interaction.
04
Brand hero
Outer packaging, individual sachets, repeated product patterns, and premium campaign compositions.
Social presentation
Designed to live naturally in the feed
The finished images can be supported by campaign-specific captions, educational copy, and post structures designed to keep the brand visually consistent across product, ingredient, and lifestyle content.
01 / 10
Deliverables
Available for licensing or further development
The existing concepts can be refined into a final content package for Wipes Well, including selected stills, complete carousels, reel production, caption writing, and platform-ready exports.
01High-resolution campaign stills
02Instagram carousel files
03Vertical 9:16 reels
04Feed-ready 4:5 exports
05Caption and post copy
06Paid-social variations
07Website banner adaptations
08Additional campaign concepts
Working together
Three ways to use the work
01
Select individual assets
Choose specific images, carousel designs, or reel concepts from the campaign.
02
License the complete campaign
Use the full visual system as a coordinated social content package.
03
Develop new content
Create additional visuals and animations for future products, launches, or campaigns.
A small paid trial can be used as the first step.
The artist
About Mohammadreza
Private presentation · Independent concept
Interested in using the campaign?
The work shown here was created specifically around Wipes Well. Selected assets can be licensed individually, the campaign can be packaged as a complete content system, or the direction can be expanded into new work.
I’m open to starting with a small paid trial.